A. Encouragement to Connect More Networks & Earn More Points

One way to increase impressions and the value of your program is to encourage users to connect more networks and take various actions to earn more points. It's a great idea during the first month of your program, and at least once per month while your program is active, to send an email similar to the following:

Hi {name},

Looking for more ways to earn points during this month’s challenge? Start by connecting additional social networks (link), and earn points right away! Then, head over to the Earn More Points (link) page to see a variety of actions you can take to earn more points.

Keep an eye out for chances to share and more chances to earn this month in your email and on the program fan page.

- [Program Name]

B. Encouragement to Participate 

One way to encourage User Generated Content is through the use of the Pic Challenge feature. This feature allows your users to connect their Instagram and or Twitter account and post their own photos with special hashtags for points. Set up a challenge, give your users a call to action, and watch the entries roll in! It’s always a great idea to remind your users that they can earn points by posting photos, so send them an email like this:

Hi {name},

Did you know you can earn points by submitting your own photos to Instagram and Twitter this month? Head over to the Pic Wall (link) page to see this month’s pic challenge and how you can earn points just by posting pics!

- [Program Name]

*Keep in mind you can always talk about the specific pic challenge you’re running in your email like the examples below

C. New Contest Announcements

It is important to announce new contests each month so your fans stay aware of what’s happening and can get active in earning points. Pro Tip: You can also include this language on your prizes page for additional details. Use the following language below as a starting point for various challenges:

Sweepstakes Contests:

Points Sweepstakes – Starting now through xx/xx, every 100 points you earn will get you one entry into a random drawing for X prize. The more points you earn, the more chances you have to win! We will be pulling X winner(s) at the end of this period, so check out ways to earn points (link) to get started.

Recruitment Sweepstakes – Starting now through xx/xx, every person you recruit into the program will get you one entry into a random drawing for x prize. The more friends you recruit, the more chances you have to win! We will be pulling X winner(s) at the end of this period, so get started with your unique recruitment link below now!

Quiz/Survey Drawings: – Now through xx/xx, every fan that completes the {name of quiz/survey} will be entered into a random drawing for a chance to win X, X, and X. X users will be selected, so get your entry in now by completing the quiz/survey (link).

Featured Challenges:

Recruitment Challenge – Starting now through xx/xx, the fan(s) with the most recruits will get some great prizes. The top X recruiter(s) will receive X, X, and X. Get started recruiting now with your unique recruitment link below.

Photo Challenge – Now through xx/xx, submit a photo of X using #hashtag1 #hashtag2 via Instagram (and Twitter) for a chance to win X. Before getting started, be sure your Instagram (and/or Twitter) account is connected by visiting here (link).

D. Winner Announcements – Telling The Whole Program

In a program wide email, you may want to combine this with a new contest announcement as well.

Hi {name},

Congratulations to Jane Doe and John Doe, our winners of the {month/dates and contest name}. They are the recipients of X prize!

Don’t worry, we’re not finished giving away prizes! Starting now through xx/xx, every 100 points you earn will get you one entry into a random drawing for X prize. The more points you earn, the more chances you have to win! We will be pulling X winner(s) at the end of this period, so check out ways to earn points (link) to get started.

- Program Name

E. Winner Announcements – Personal Message to Winner

You can email winners directly from a branded email address, or through the program. Direct messages should often include a Call To Action to complete a form with necessary details, if those details have not already been acquired at sign up.

Hi {name},

Congratulations, you are the winner of the {month/date and contest name}! Please provide your information by completing this form (link) and expect to receive your prize within the next X business days.

Thank you for your participation, and congratulations!

- Program Name